STR Weekly Insights: 21-27 September 2025

U.S. revenue per available room (RevPAR) fell 6.6% in the week ending 27 September 2025. The decrease was mostly due to declining occupancy, down 2.8 percentage points (ppts) but was worsened by a 2.5% retreat in average daily rate (ADR). Occupancy has declined for the past 14 consecutive weeks, the...

The guest has arrived. The card hasn’t.

It’s a scenario business travellers know all too well. You arrive at your hotel after a long flight, luggage in hand, mind on tomorrow’s meetings. The hotel lobby looks welcoming, until the front desk asks for a credit card. Again. You explain it’s a corporate booking. You mention the virtual...

Your Lobby Isn’t Worth Posting

In a world dominated by social media, the value of a hotel is increasingly measured by how shareable its experiences are. Guests aren’t justthey want moments worth posting. For years, “Instagrammable” aesthetics were enough. Now, younger generations are shifting the bar: the real currency is authenticity.