How AI is Reshaping Hotel Digital Marketing in 2025

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line....

Kerten Hospitality and Azure Announce The House Residence Azure Zanzibar — A Landmark All-Villa Resort in One of Africa’s Fastest-Growing Destinations

Kerten Hospitality, a global lifestyle hospitality operator, and Azure United Properties have unveiled their newest project: The House Residence Azure Zanzibar—a luxury, all-villa resort and residential community on the pristine Michamvi Peninsula. The announcement was made during Arabian Travel Market in Dubai in the presence of His Excellency Mr. Mudrick...

Marketing as a Linear Scale

We know the marketing funnel analogy. It’s neat, simple, easy to understand. And it’s useful to explain the concept of volume. But when planning marketing actions I find that the funnel is limiting, we need something that clearly positions marketing activities and helps prioritize them in terms of resource investment....

The Langham Celebrates Legacy in Motion

As a prelude to its 160th anniversary this June, The Langham Hotels and Resorts today introduced signature pink all-electric Lucid Air house cars at The Langham, New York, Fifth Avenue and The Langham Huntington, Pasadena, Los Angeles. The flagship brand under Langham Hospitality Group (LHG), The Langham is widely known...