Have Hotel Websites Become the Least Important Part of the Journey?, Expedia Adds 30+ AI Features as European Trust Lags, Boutique Hotels Win on Specificity at BLLA 2026

Thursday brought a World Panel viewpoint on whether hotel websites are now the least important part of the customer journey, Expedia’s 30-plus AI features against Phocuswright’s finding that fewer than one in four European travelers trust AI travel results, and Ariela Goharik Kiradjian’s BLLA con…