New hotel openings in the digital era demand a new balance between brand identity, technology, guest expectations, and data-driven strategy. Few leaders have navigated this transformation as directly as Dolores Castillo, whose career includes launching flagship properties, guiding sales integration during major mergers, and leading commercial teams across borders. Her experience reflects not only the pace of change but also the renewed focus on guest wellbeing, commercial clarity, and the human role behind digital transformation.
