The GDS Still Runs the Business Trip, Are Hotels Repeating Black Hat SEO with GEO?, Where AI Should Decide, Recommend and Stop

Friday brought Markus Busch on Sabre’s GDS hotel reservations growing 8% in Q2 with corporate travel at 45% of volume, Cogwheel’s Stephanie Sparks Smith and Michael Curran warning hotels against repeating black hat SEO mistakes with GEO, and Darko Bosancic’s framework for when AI should decide, r…