Holiday shoppers are preparing to spend more this season, but there’s a catch. Accenture’s 19th Annual Holiday Shopping Survey reveals that much of this increased spending reflects higher prices, not higher confidence. The result is a stressed-out shopper base struggling to make every penny count while drowning in a sea of confusing offers and promotions. These consumer behaviors and the rise of AI-driven solutions offer important insights not just for retailers, but for travel and tourism professionals navigating similar challenges in their own industry.
