GOCO Hospitality is expanding its newly acquired Fivelements brand globally, with properties planned in Koh Samui (2027), Bali (2028), Switzerland (2029), and Montenegro (2030).
Travelers want AI to track room rates, not plan their itinerary
A Mews survey of 3,250 travelers finds guests accept AI for functional tasks like rate tracking but resist it for personal decisions, and prefer personalization built on data they knowingly shared.
We Are Now in the 4th Quarter
A self-audit of 84 published pieces across 2026 yields a four-play Q4 framework: count AI costs on the P&L, own your machine-readable property data, prepare for agentic booking, and protect human touchpoints.
When Competence Becomes a Prison
Drawing on Ibarra's competency trap, this piece argues that being repeatedly picked for the same task locks capable professionals into a cycle that stalls growth, and that both individuals and managers share responsibility for breaking it.
I Still Believe in the Work
A personal leadership essay arguing that hospitality managers who drift from the floor lose credibility, using the film Boiling Point as a lens on distracted leadership and eroding standards.
Behind the Bottle: How Bargello Earned its Wine Spectator Honors
Bargello's F&B director reflects on earning a second consecutive Wine Spectator Award of Excellence, detailing how independence from hotel brand mandates, low-production wine sourcing, and community-focused service shaped the program.
Undefeated So Far: Pricepoint Dares Hoteliers to Out-Price Its AI in New Game Rate War
Pricepoint has launched Rate War, a free 2-minute browser game at ratewar.ai that challenges anyone to out-price its AI on 30 nights of hotel inventory.
AI makes information abundant, trusted local expertise becomes a differentiator
Citing Hilton's 2027 Trends Report and four industry studies, the article argues hotels should position staff expertise as a trust differentiator as AI handles discovery but falls short on high-stakes decisions.
A Year of F&B Revenue in Just Two Months: Garden City Hotel’s Success Story With Canary
Garden City Hotel generated $14K in F&B mobile ordering revenue in two months, matching a full year on its prior platform, after deploying Canary Technologies across its digital guest journey.
Attribution Is Breaking Completely, Lodging Conference: Conversions Over Builds and AI in Distribution, What Are Your Top Priorities for Stability and Risk?
Thursday brought Martin Soler on AI zero-click search and eroding tracking infrastructure making it impossible to trace the path from guest discovery to booking, Wayne West III on Lodging Conference optimism for 2027 with conversions preferred over new builds and AI a growing distribution concern...