The premium soft brand will debut in Italy in spring 2026, targeting independent hotels seeking global commercial support while preserving local identity.
“It should be at the Top… or maybe the Bottom”
Bartnick argues that technology failures in hospitality stem from poor user understanding and lack of clear guidance, not flawed systems themselves.
U.S. Hospitality Shows Cautious Readiness Ahead of 2026 World Cup
OysterLink research shows 2026 World Cup demand softer than expected, with only 1.7% RevPAR uplift forecast and some hotels seeing just 15% uptake on FIFA room blocks.
Hilton Strengthens UK Lifestyle Portfolio with Two New Tapestry Collection by Hilton Hotels
Two hotels in Plymouth and Cork will open in 2027, marking Hilton's entry into both maritime cities with 223 combined rooms.
Marriott International and Sun Group Strengthen Strategic Relationship with the Signing of 10 New Hotels, Expanding Presence within Major Developments in Vietnam
The agreement brings almost 4,500 keys across Phu Quoc and Vung Tau, marking W Hotels and Moxy's Vietnam debut with openings from 2027-2030.
Dreamscape Hospitality Assumes Management of Courtyard by Marriott Bradenton Sarasota/Riverfront
Dreamscape takes over the 153-room riverfront property in downtown Bradenton effective March 24, expanding its Marriott portfolio.
OTH Hotels Resorts Continues East Coast Expansion with Two Gettysburg, Pennsylvania Hotels
Virginia-based management company adds 400 rooms through Courtyard and Wyndham properties, bringing its portfolio to 18 hotels.
Island Hospitality Management Assumes Management of Homewood Suites by Hilton Palo Alto
Island Hospitality Management takes over the 138-suite property in Silicon Valley, expanding their West Coast portfolio with a tech-focused extended-stay hotel.
Choosing the Right Brand: When To Partner and When To Go Independent
The guide examines franchise costs versus performance benefits, using a Tucson case study where dropping a weak brand and going independent improved performance from 75% to 100% fair share.
A Room For The Night
The author uses Voyager 2's journey through space to reflect on hospitality's obsession with technology versus the fundamental human act of welcoming strangers.