Sonesta International Hotels Corporation (Sonesta) today announced the opening of Red Lion Inn & Suites Adairsville. The 41-room interior corridor, midscale hotel is located between Atlanta and Chattanooga at 1 Kortlyn Place NW in Adairsville, Georgia.
Strategic Hotel Asset Management in Thailand Hospitality
As most other real estate sectors slow amid cautious buyers and investors, Thailand’s hotels and hospitality market stands out as an example of how adapting to changing consumer behavior can build long-term resilience. Despite shifting demographics, geopolitical risks and economic headwinds, a wave of new upscale and luxury supply is...
Booking.com’s new review scoring explained: What hoteliers need to know in 2026
In December 2024, we explored Booking.com’s announcement of its new review scoring approach. A few months later, the impacts are becoming clearer. Drawing on trend data from both Booking.com and the Guest Review Index™ (GRI), we can now assess how this change is reshaping hotel performance in practice.
How Hotels Will Integrate AI-Driven Sustainability: Insights from Leading Industry Analyses
Artificial Intelligence (AI) has soared in popularity over the past three years, rapidly transforming multiple industries. Among the most promising developments is the convergence of AI with sustainability in the hospitality sector. Leading industry reports and forward-looking white papers highlight how hotels will harness AI-driven sustainability to redefine operations, guest...
Top 10 Reasons Hoteliers Are Ditching Fragmented Contactless Technologies for a Unified Guest Journey
Today’s guests expect more than just a clean room and friendly service; they want a simplified, digital-first journey from booking to check-out. But many hotels still rely on a patchwork of legacy systems and multiple tech vendors to manage crucial touchpoints like digital hotel check-in, ID verification, payment pre-authorisation, digital...
Minor Hotels to Rebrand Hua Hin Property as NH Hua Hin, Expanding Select Service Portfolio in Thailand
Minor Hotels, a global hospitality group with hotels, resorts and branded residences across 59 countries, announces the upcoming launch of NH Hua Hin in Thailand’s royal seaside town. Minor Hotels will assume management of the hotel from 16 January 2026.
AC Hotels by Marriott Debuts in the Philippines with the Opening of AC Hotel by Marriott Manila
AC Hotels by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, today announced the opening of AC Hotel by Marriott Manila, which marks the lifestyle brand’s debut in the Philippines. Elegantly positioned in the iconic GLAS Tower, designed by ASYA Design - a platinum LEED...
What was the impact of regulation on short-term rental markets in 2025?
Over the past few years, the rapid growth of short-term rentals has prompted city level and national governments to introduce more regulatory frameworks.
My Top CX Predictions for 2026 and How to Make Them Come True
It’s that time of year when I write articles featuring my customer service and customer experience predictions and trends. This year’s predictions were featured in two separate articles for my weekly Forbes column. For our subscribers and followers, I’ve combined the lists with actionable ideas for bringing the predictions to...
Repositioning for Value: The Strategic Role of Hotel Turnarounds in Thailand
Thailand’s hospitality sector is entering a new cycle where value creation is driven by asset reinvention rather than organic market recovery. The post-pandemic rebound has exposed structural gaps in competitiveness and product differentiation, while a new generation of design-conscious, digitally enabled and experience-driven travelers is reshaping demand. At the same...