The traditional guest journey, a straightforward path from dreaming and discovery to conversion and experience, is being fundamentally reshaped by AI. Large Language Models (LLMs) are creating a new, non-linear journeys by delivering multimodal, personalized, and conversational experiences right from the discovery phase. This shift is happening quickly, with the...
Eha – The New Estonian Retreat Redefining Nordic Wellness
Set to open in summer 2026, Eha is a new wellness retreat on Estonia’s unspoilt Hiiumaa Island, a UNESCO Biosphere Reserve. Here, guests embark on a journey of renewal, guided by a philosophy deeply rooted in nature and the rhythm of the seasons. Encircled by the Baltic Sea and steeped...
Accor Strengthens Partnership with Elanor Through the Rebranding of Four Hotels Across Australia
Accor and Elanor Investors Group (Elanor) today announced the strategic repositioning and rebranding of four properties within the Elanor Hotel Accommodation Fund (Fund). The properties will be managed by long-standing operating partner 1834 Hotels and will officially join Accor’s network in October 2025.
Hotel Solea, Autograph Collection, to Debut in Spring 2026 Following Multi-Million-Dollar Transformation in Carlsbad, California
North County San Diego is set to welcome a new luxury destination with the debut of Hotel Solea, an Autograph Collection property, opening Spring 2026 in Carlsbad, California.
From Service to Experience: How Hospitality Brands Can Win in 2025
In the world of hospitality, offering “great service” used to be enough. Guests wanted clean rooms, friendly staff, and maybe a complimentary breakfast. Fast forward to 2025, and the game has changed. Today’s travelers aren’t just looking for a place to stay—they’re searching for experiences that make them feel seen,...
Marriott International to Debut Fairfield by Marriott Brand in Taiwan’s Tainan Science Park – Advised by PKF Hospitality Group
The PKF hospitality group is proud to announce its advisory role in bringing the Fairfield by Marriott brand to Taiwan’s dynamic Tainan Science Park — home to some of the world’s leading high-tech companies, including TSMC and other global innovators.
Banyan Group Marks 20 Years in China ahead of Its 100th Global Property
Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58), an independent global hospitality company, celebrates its 20th Anniversary in China with an immersive journey through Yunnan Province’s Ringha in Shangri-la and Lijiang — the Group’s first destinations in the country. The anniversary comes as the Group prepares...
Hannah St. Hotel Opens in Melbourne
Opened in summer 2025, Hannah St. Hotel marks a significant addition to Melbourne’s inner city landscape, which is already primed for transformation through the $1.7 billion Melbourne Arts Precinct redevelopment. The $150 million boutique hotel - developed by Time & Place, in partnership with MaxCap Group, TFE Hotels, and construction...
The Shilla Hotels & Resorts Celebrates the Opening of Shilla Monogram Gangneung in South Korea, Ushering in a New Phase of Brand Expansion
The Shilla Hotels & Resorts (The Shilla H&R) has officially celebrated the opening of Shilla Monogram Gangneung, the second property under its upper-upscale Shilla Monogram brand, on July 31, 2025, in Gangneung—one of South Korea’s most celebrated coastal destinations.
International tourism up 5% in first half of 2025 despite global challenges
According to UN Tourism, almost 690 million tourists travelled internationally between January and June 2025, about 33 million more than in the same period of 2024, though results were mixed among regions and subregions.