Undoubtedly one of the oldest commercial activities in the world, hospitality has constantly reinvented itself, sometimes simply by returning to its roots. During its expansion phase, it initially relied on new standardised concepts, seeking to respond in scale to the ever-increasing growth in travel accompanying the urbanisation of the Baby Boomers. Then it remembered the days when the inn was the centre of the village, the expression of local life and a meeting place for different generations and cultures.
