Moving Past ROAS as Marketing KPI

For years, Return on Ad Spend (ROAS) has been treated as the gold standard for evaluating hotel marketing performance. But as traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story. A more strategic, full-funnel approach is needed....

RIU Opens Its Second Hotel in London

RIU Hotels & Resorts adds a new property to its RIU Plaza portfolio: the Hotel Riu Plaza London The Westminster. The new hotel builds on the success of the Hotel Riu Plaza London Victoria, which RIU opened in July 2023.

U.S. hotel results for week ending 3 January

The U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through 3 January. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.

WorldHotels™ Accelerates Growth Across Its Portfolio

WorldHotels, a global brand of independent luxury and lifestyle hotels, today announced an impressive year of growth in 2025 fueled by increasing demand for authentic, experiential travel. WorldHotels has significantly expanded its footprint, welcoming nearly 100 new luxury and upscale hotels across 12 countries, new glamping locations, and the development...

Kimpton Debuts in Malaysia: Where Soul Meets City

Kimpton, part of IHG Hotels and Resorts’ luxury and lifestyle portfolio, makes its Malaysian debut with the opening of Kimpton Naluria Kuala Lumpur. Owned by LQ Hotel Sdn Bhd, a joint venture between Lendlease and TRX City Sdn Bhd, this highly anticipated hotel opening is a striking new landmark within...