As one particular niche of wellness that’s gaining popularity, hoteliers should understand a bit about how non-invasive, wave or frequency technologies – “freq tech” for shorthand – work in order to effectively sell them to guests. Using a multisensorial blend of light waves, electricity, radio waves, soundwaves or vibrations to heal the body, these technologies represent a high-margin, low-labor path to grow wellness revenues for a spa or as an in-room amenity. Some devices are quite large and expensive while others are portable and can be delivered on demand, so hotel brands must decide how best to deploy various equipment based on budgets and spaces available.
