Day: October 16, 2026

GOCO Hospitality is expanding its newly acquired Fivelements brand globally, with properties planned in Koh Samui (2027), Bali (2028), Switzerland (2029), and Montenegro (2030).

OTH Hotels Resorts adds 275 guestrooms via Capital Plaza Hotel in Frankfort, KY (set for a 2027 rebrand as The Franklin Hotel) and Four Points by Sheraton Greensboro Airport in NC.

A self-audit of 84 published pieces across 2026 yields a four-play Q4 framework: count AI costs on the P&L, own your machine-readable property data, prepare for agentic booking, and protect human touchpoints.

Drawing on Ibarra's competency trap, this piece argues that being repeatedly picked for the same task locks capable professionals into a cycle that stalls growth, and that both individuals and managers share responsibility for breaking it.

Bargello's F&B director reflects on earning a second consecutive Wine Spectator Award of Excellence, detailing how independence from hotel brand mandates, low-production wine sourcing, and community-focused service shaped the program.

A personal leadership essay arguing that hospitality managers who drift from the floor lose credibility, using the film Boiling Point as a lens on distracted leadership and eroding standards.

Pricepoint has launched Rate War, a free 2-minute browser game at ratewar.ai that challenges anyone to out-price its AI on 30 nights of hotel inventory.

Citing Hilton's 2027 Trends Report and four industry studies, the article argues hotels should position staff expertise as a trust differentiator as AI handles discovery but falls short on high-stakes decisions.