Expedia Group Study Reveals New Insights In Travel Content Amid AI Boom

Expedia Group Advertising today released comprehensive findings from The Science of Wanderlust research, uncovering what makes the perfect travel content to drive bookings in today’s world of AI. The study showcases how travelers feel, react and engage with travel-related content, finding six ingredients that spark the feeling of wanderlust -...

5 Signs Your Compset Could Be Holding You Back

In today’s evolving hotel market, your competitive set (compset) should be your compass—not a leftover list from years past. With margins tighter than ever, profit benchmarking has become essential. Yet many compsets are still optimized only for RevPAR, not for true performance insights.