Will AI kill your brand, or can it help you build a stronger one? In this webinar, Youri Sawerschel, Founder of Creative Supply, breaks down eight key shifts that are reshaping brand management in the AI era, from identity and storytelling to customer experience. You will see how AI can support brand strategy when it is guided by clear human intention, and why creativity still matters more than ever. Along the way, a practical rebrand case study of a döner kebab shop brings the opportunities and limitations of today’s AI tools to life, before closing with strategic takeaways and a Q and A on the questions brands are asking right now.
