Just steps from the sea and brimming with Southern sparkle, voco The Shelby – Myrtle Beach officially opens today, inviting guests to relax, play, and stay their way in a boldly reimagined beachside retreat. Part boutique hideaway, part social playground, this whimsically coastal escape is where memories are made. Nicknamed the “Grand Strand” for its expansive, uninterrupted 60-mile stretch of coastline, a vibrant new chapter begins in Myrtle Beach’s storybook. The Shelby is the first voco hotel by IHG in South Carolina and a heartfelt tribute to its namesake: Shelby Ann Byrd, Myrtle Beach’s legendary hostess, athlete, entertainer, and coastal spirit. With every detail designed to honor her storied joie de vivre, voco The Shelby is not just a hotel, it’s a sun-kissed state of mind.
