With AI at the gates, 2025 is already shaping up to be the ‘Year of Data’; it’s all about getting your data rivers flowing into a lake, cleaned up and curated for machine learning (ML) applications. One of many lucrative prospects pertains to segmentation and answering a question that in the past we’ve treated with more an ounce of human-bias-driven hunch: how can you tell the difference between recurring guests and truly loyal customers?
