Accentuated by upticks in brand loyalty and outbound tourism, Americans expressed their strong appetite for travel in the “Winter Edition” of MMGY’s Portrait of American Travelers® study released today. A quarterly examination of the evolving habits, preferences and behaviors of today’s U.S. travel consumers, the survey found that nearly 8 in 10 U.S. adults plan to take a vacation in the next 12 months, a 7% increase since winter 2023.
