The holiday season is a pivotal time for the hospitality industry, and in 2025, the digital landscape is more complex than ever. When we look at Google Insights for holiday travel over the past several years, the most compelling trend is the surge we’re seeing in 2025, with interest spiking particularly in July and August. These months alone show a lift of roughly 137% compared to last year, representing the highest level of interest in the past four years.
