Triptease, leaders in hotel marketing technology and pioneers of the Direct Booking Movement, today announced major updates to its Data Marketing Platform (DMP) and website personalization products as part of the company’s ongoing drive to level the playing field between hotels and Online Travel Agents (OTAs). These foundational enhancements will enable hotels to win more valuable guests through integrated multi-channel marketing campaigns, powered by a unique hotel-specific dataset and AI-driven intelligent targeting.
