What made investors bet $900 million on Elizabeth Holmes’ Theranos, despite no proof of concept? How did Apple sell more iPods than Microsoft sold Zune, even though Zune had better hardware? Why was smoking once considered the epitome of glamour, only to be pushed out into the cold? As the Steve Jobs once said, “The most powerful person in the room is the storyteller”, a good story is what binds these examples of success together.
