The 21st century has already seen immense changes in how people travel and their demands for hotel services and amenities. In focus here is the growth, evolution and diversification of the luxury segment, wherein we recently sat down with the team behind the rebranding of EAST Hotels, a hotel brand that’s emblematic of this modern dynamic and the aspirational nature of travel for the 2020s and beyond. EAST Hotels has launched three hotels in Beijing, Hong Kong and Miami, with several more in the pipeline on multiple continents.
