Dedicated to Dr. Michael D. Olsen, the new Strategic Management Kendall-Hunt Publishers textbook co-written by Dr. Fred DeMicco ( a former Ph.D. student of Dr. Olsen) and with contributions from former Ph.D students of Dr. Mike Olsen, covers strategic planning for hospitality firms as the world of hospitality and travel is rapidly changing. Abrupt shifts in the external environment can have an enormous impact literally overnight. Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty.
