The Ascott Limited has deepened its partnership with Chelsea Football Club by launching Asia’s first Chelsea-themed hotel suites in Jakarta, unveiled during The Famous CFC Jakarta fan event on 29 and 30 November 2025, which brought more than 400 fans and Ascott Star Rewards members together for football-focused experiences led by club legend Gary Cahill. The Legend Suite at Ascott Sudirman Jakarta and The Bridge Suite at Citadines Sudirman Jakarta are positioned as immersive stays that celebrate Chelsea’s heritage and match-day atmosphere, blending club memorabilia, storytelling and enhanced audiovisual features. The launch formed the centrepiece of the third international edition of The Famous CFC, underlining Ascott’s ambition to evolve from a traditional hotel partner into a platform for fan experiences while reinforcing Chelsea’s global engagement strategy. The programme also highlighted community inclusion, with Cahill hosting an outreach session for students from the Saraswati L…
