STR Weekly Insights – 20-26 July 2025

After two weeks of significant declines, it was a mostly flat week for the U.S. hotel industry with revenue per available room (RevPAR) down a 0.8%. Demand improved marginally, but, with a 0.9% increase in room supply, occupancy was down 0.2 percentage points (ppts). Occupancy has consistently declined faster than ADR this summer. Average daily rate (ADR) was flat (-0.1%), marking a four-week stretch of stalled rate growth for the country.