STR Weekly Insights: 15-21 December 2024, 22-29 December 2024, 30 December 2024 – 4 January 2025

The global hotel industry was on a bit of a rollercoaster ride the last three weeks. Across most countries, the week preceding Christmas produced double-digit gains as global revenue per available room (RevPAR) rose 10.4%. We then saw a decline during Christmas week (-1.8%) followed by a second round of double-digit gains (+25.3%) during the week ending 4 January 2025. Year-over-year growth in the most recent week benefited from a calendar shift as New Year’s Day was on a Wednesday versus Monday last year. A readjustment of the week’s performance matching the dates (not days) still revealed a healthy RevPAR increase of 9.4%.