Analysis of 100 hospitality sustainability profiles finds 77% of food waste ambitions miss their original deadlines, with supply chain, staff training, and local infrastructure as the primary barriers.

A hospitality sales veteran argues that customers increasingly pay a "Certainty Premium" for predictable outcomes, framing reliability and accountability as the new drivers of commercial value.

A revenue management opinion piece arguing that over-reliance on historical patterns and reactive competitor-following are as damaging as ignoring the past entirely, especially as AI takes a larger role.

MBA Group's report finds 25% of young consumers switch brands due to outdated communications, as 70% of businesses still rely on email while Gen Z favors messaging apps.

A guide to AI's four layers in hotel revenue management: forecasting algorithms, market intelligence, automated reporting, and conversational AI that answers commercial questions from live data.

Key takeaways from Destination AI 2026 in Washington D.C., where 500 hospitality leaders signaled a shift from AI experimentation to live operational deployment across hotel distribution.

A Mews survey of 3,250 travelers finds guests accept AI for functional tasks like rate tracking but resist it for personal decisions, and prefer personalization built on data they knowingly shared.

GOCO Hospitality is expanding its newly acquired Fivelements brand globally, with properties planned in Koh Samui (2027), Bali (2028), Switzerland (2029), and Montenegro (2030).

OTH Hotels Resorts adds 275 guestrooms via Capital Plaza Hotel in Frankfort, KY (set for a 2027 rebrand as The Franklin Hotel) and Four Points by Sheraton Greensboro Airport in NC.

A self-audit of 84 published pieces across 2026 yields a four-play Q4 framework: count AI costs on the P&L, own your machine-readable property data, prepare for agentic booking, and protect human touchpoints.