MBA Group's report finds 25% of young consumers switch brands due to outdated communications, as 70% of businesses still rely on email while Gen Z favors messaging apps.
AI in hotel revenue management: The ultimate guide
A guide to AI's four layers in hotel revenue management: forecasting algorithms, market intelligence, automated reporting, and conversational AI that answers commercial questions from live data.
Destination AI 2026: From AI Experiments to Real Hotel Impact
Key takeaways from Destination AI 2026 in Washington D.C., where 500 hospitality leaders signaled a shift from AI experimentation to live operational deployment across hotel distribution.
Travelers want AI to track room rates, not plan their itinerary
A Mews survey of 3,250 travelers finds guests accept AI for functional tasks like rate tracking but resist it for personal decisions, and prefer personalization built on data they knowingly shared.
Fivelements unveils its next chapter as a global integrative wellbeing brand
GOCO Hospitality is expanding its newly acquired Fivelements brand globally, with properties planned in Koh Samui (2027), Bali (2028), Switzerland (2029), and Montenegro (2030).
OTH Hotels Resorts Expands Southern U.S. Portfolio with Two Hotels in Kentucky and North Carolina
OTH Hotels Resorts adds 275 guestrooms via Capital Plaza Hotel in Frankfort, KY (set for a 2027 rebrand as The Franklin Hotel) and Four Points by Sheraton Greensboro Airport in NC.
We Are Now in the 4th Quarter
A self-audit of 84 published pieces across 2026 yields a four-play Q4 framework: count AI costs on the P&L, own your machine-readable property data, prepare for agentic booking, and protect human touchpoints.
When Competence Becomes a Prison
Drawing on Ibarra's competency trap, this piece argues that being repeatedly picked for the same task locks capable professionals into a cycle that stalls growth, and that both individuals and managers share responsibility for breaking it.
Behind the Bottle: How Bargello Earned its Wine Spectator Honors
Bargello's F&B director reflects on earning a second consecutive Wine Spectator Award of Excellence, detailing how independence from hotel brand mandates, low-production wine sourcing, and community-focused service shaped the program.
I Still Believe in the Work
A personal leadership essay arguing that hospitality managers who drift from the floor lose credibility, using the film Boiling Point as a lens on distracted leadership and eroding standards.
