If I had to describe the mood coming out of the recent Global Business Travel Assn. (GBTA) Convention 2026 in two words, they would be “cautiously optimistic.” 

Choice Hotels International, Inc., one of the world's largest lodging franchisors, today announced it has entered into an agreement to acquire Harvest Hosts

Bain analysis warns travel operators that rising AI referral traffic and agentic booking tools threaten direct bookings and margin, urging proactive content

Lighthouse, the AI Commercial Operating Platform for the travel and hospitality industry, today announced that Ernest, its AI teammate for commercial teams, is generally available.

For most hotel leadership teams, marketing lives firmly on the cost side of the ledger. It looks like a series of short-term expenses: seasonal campaigns

Qantas Loyalty has today announced a strategic technology partnership with Expedia Group, set to transform the digital booking experience

Accor, Australia’s largest hospitality group, has signed an agreement with Reve Group to operate Novotel Sydney Castle Hill, a new-build hotel

Six Senses Southern Dunes, The Red Sea is pleased to announce the appointment of Samantha van Exter as its new General Manager.

This summer, Roberto Abbagnale joined Perla La Paz, Tapestry Collection by Hilton as General Manager ahead of the hotel’s opening this October.

Choice Hotels International, Inc., today announces the opening of its 600th extended stay hotel, a milestone that reinforces the company's position