Ah, revenue management—the art of finding the perfect guest, setting the right price, and maximizing profitability. Sounds a lot like true love, right? We all dream of that one perfect customer—the guest who values our product, books direct, pays top dollar, and stays loyal forever. The one we’re “meant to be with.” But let’s be honest. Relying on one type of guest is like expecting one person to fulfill every single need in life. And just like in love, sometimes we need to diversify.
