A new research report, based on a global survey of more than 250 hotel IT decision makers, reveals that the hospitality industry’s much-talked-about “data problem” is still far from solved. The research was conducted by Starfleet Research, the IT market research arm of Starfleet Media and a leading source of best-practices content for hospitality technology decision makers, and underwritten by IBS Software, a global provider of SaaS solutions for the travel and hospitality industry. iStay, from IBS Software, is a cloud-native hospitality management platform that unifies reservations, revenue, operations, sales and distribution, marketing, and loyalty functions on a single system to support the entire guest journey.
