PolyU study recommends creating integrated tourism cluster brand for the Greater Bay Area

Tourism is considered a key industry in the Greater Bay Area (GBA), which sets its sights on becoming a world-leading destination. The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) today released its policy study findings on the strategies and potential for creating an integrated brand tourism cluster by leveraging the strengths of the cities within GBA. The study has been supported by the Public Policy Research Funding Scheme of the HKSAR Government.