The Oregon Coast is a popular drive-to destination market that thrives on tourism. The coast offers a variety of vacation spots, from large, bustling tourism hubs to more rural destinations with small-town charm. Home to nearly 30 cities and towns, the coastal region is divided into three major sub-regions: the Northern and Central sub-regions feature the major tourism destinations, including Newport, Lincoln City, Cannon Beach, and Astoria, while the Southern sub-region relies primarily on travel to state parks. The coast’s proximity to Oregon’s major commercial centers, including Portland, Salem, Eugene, and Medford, provides the area with reliable demand for hotels. This demand peaks from May through October given the mild weather and the multitude of popular outdoor recreational activities during this period.
