Hilton tops Fortune and Great Place to Work's U.S. Best Workplaces for Women list for the eighth straight year, citing caregiving, fertility, wellness and coaching programs as key drivers.
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GuestCentric Boosts Hotel AI Search Visibility with 91% Faster Data Extraction
GuestCentric benchmark data from 800 hotel sites shows its platform enables AI systems to extract hotel data 91% faster, with AI-referred visitors converting at up to 11% vs. the 2% industry average.
Club Med asks North Americans: “When did free time stop being fun?”
Club Med's inaugural Art of Free Time Report, surveying 2,000 North Americans, finds 87% say obligations crowd out enjoyment and 91% define travel luxury as freedom over fine dining or pampering.
Deevana Hotels & Resorts Commits to 45% Plant-Based Protein Across Its Hotels by 2030
Deevana Hotels & Resorts targets a 45:55 plant-to-animal protein split across its southern Thailand properties by 2030, developed in partnership with NGO Lever Foundation.
Fewer silos, firmer rates, closer guests
Six senior commercial leaders from Rotana, Hyatt, Accor, Marriott and others share priorities for MEA hotels: unified commercial functions, rate discipline over discounting, and loyalty-led guest relationships.
The fastest reply isn’t the one that wins the booking
Analysis of 2 million hotel emails across 48 properties finds reply quality, not speed, drives bookings, with complete answers converting at 58% vs 4%, and a €3.7M follow-up opportunity going largely untapped.
Decision paradox: Are we screwed if everything costs the same!?!?!
Using a flat-price F&B menu as a thought experiment, the author argues that uniform pricing removes a key tool for influencing customer choice and capturing willingness to pay.
Where to find winter sun as holiday travel costs hit a 10-year high
Fiesta Americana Travelty, the online booking platform bringing together the distinct portfolio of Grupo Posadas hotel brands, has introduced a new U.S. consumer
The guests worth 18x more (and why most hotels can’t name them)
In a Bookboost analysis of more than six million guest records from European mid-market properties, guests with ten or more stays generated around 5,000 euros
Key Takeaways from the Boutique Hotel Owners Conference 2026
Highlights from BLLA's 2026 Boutique Hotel Owners Conference cover boutique luxury RevPAR outperformance, AI's growing role in guest discovery, and how specificity and storytelling drive distribution and pricing power.