The soft brand has doubled its U.S. portfolio in five years, reaching nearly 350 hotels globally with 100+ more in the pipeline.
News
Expanding the Definition and Applicability of Sustainability: Trends and Challenges
Sustainability practices are good for the environment, good for the community and good for business.
Five London Hotels Capture 57% of AI Recommendations: What a New Study Reveals About AI Travel Distribution
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking
The modern CIO is no longer a technologist – they’re an architect of enterprise decisions
The CIO role has evolved from technology delivery to designing decision systems that determine transformation success.
Reeco Expands Leadership Team as Customer Adoption Surpasses 1,000 Properties Ahead of Hunter Conference & HotelPoint
Company now serves 1,000+ properties across 90+ management companies after 15× growth in 2025, adding three senior executives.
Hotel values remain flat across Europe, although rates and occupancy show modest growth
Copenhagen led with 5.9% value growth while Istanbul dropped 7.6%, with supply constraints and inflation key drivers across 31 European cities.
Garner Becomes Fastest Scaling Global Brand in IHG History
The brand reached 100 open hotels in just 16 months, with conversion properties accounting for 52% of IHG's room openings in 2025.
HTS (Hopper Technology Solutions) Brings New Flexibility to Hospitality Industry with Launch of its Cancel for Any Reason for Hotels Product
The AI-powered product offers instant refunds for hotel cancellations across 190+ countries, achieving 15% uptake on Tripadvisor and 95% customer satisfaction.
Choice Hotel International’s Ascend Collection Surpasses 500 Hotel Openings, Marking a Major Achievement for the Company’s Growth in Upscale
Choice Hotels' soft brand reaches 500 properties with Florida and New York openings, supported by a 70-hotel pipeline and international expansion into Poland, Chile, and Kenya.
Balanced growth drives European transactions
Global Asset Solutions reports €14.65bn in European hotel deals across 267 transactions, with luxury and upscale segments leading investment activity.
