News

The Thai hotel group's 290-property portfolio joins GSTC as part of its Tree of Life sustainability program aligned with UN SDGs.

IHG added 32,800 rooms across Europe in three years, with conversions accounting for 84% of 2025 openings and Germany representing over 20% of the portfolio.

The SRA's three-volume report covers sustainability initiatives across 43 countries, emphasizing local solutions to global challenges through community collaboration.

The article argues hotels must shift from AI experimentation to measurable operational improvements, focusing on defined performance targets and consistent system adoption.

Global data shows one-night stays rose 9% and last-minute bookings increased 9% from Q1 2023 to Q4 2025, requiring hotels to adopt faster pricing strategies.

RobosizeME's new website showcases workflow automation solutions already deployed in 5,000+ hotels, saving 200,000 manual work hours annually.

Organizations create a "competence trap" by hiring people who perform expertise, then punishing the honest admission of not knowing that's essential for actual learning.

The rebrand follows successful Four Points conversions and Edinburgh opening, with plans to grow from 11 to 31 hotels over 6-10 years.

Hilton announces major expansion with 4 new Greece properties, Thailand debuts including first Canopy, and brand launches in Kenya, India, and Saudi Arabia.

Hotels miss crucial guest insights by focusing on responses rather than interpreting subtle behavioral signals across all touchpoints.