The African hospitality sector today is poised for a period of significant growth. Figures from Statista point to revenue in travel and tourism hitting US$25.29 billion this year, with hotels making up a significant US$11.29 billion of that. Hotels will also likely be a major beneficiary of tourism and travel’s projected growth of 7.31% leading up to 2030.But hospitality investors and operators can’t simply set up shop on the continent and expect to succeed with a business-as-usual approach.
