Moving Beyond RevPAR to Maximize Profitability

As hotel investors convene at the Hunter Hotel Investment Conference 2025, new insights from Profit Matters 2024 by HotStats reveal that rising operating costs in the US market—particularly labor—are squeezing hotel profit margins. Despite revenue growth, U.S. hotels saw GOP margins decline by 1.1 percentage points in 2024, making it the only major global region to experience a profit contraction.