Marseille Was Never for Tourists. Neither Is Venice (Or: How We Disney-fied Cultural Europe, and What We Might Do Before It’s All Gone)

A few days ago, Jeff Bezos anchored his floating temple of techno-capitalism (a yacht longer than Piazza San Marco) just off the coast of Venice. The media, predictably, responded with sterile moral outrage, but the more profound irony escaped most: Bezos isn’t visiting Venice; he IS Venice. Or rather, he embodies what Venice has become: a luxury simulation of itself. Stripped of context, suspended in spectacle. That moment brought back a provocation I had posted months ago in my weekly column on 10 Minutes Hotel: maybe the only rational way to manage Venice today is to treat it like Disneyland, not as a joke, but as a system. At the time, it sounded dystopian. Now, it sounds like long-range urban planning.