IHG Hotels & Resorts announces major partnership with SXSW Sydney 2024

IHG Hotels & Resorts, one of the world’s largest and leading hotel companies, today announces a major partnership with SXSW Sydney 2024. As an Official Partner of SXSW Sydney, IHG Hotels & Resorts will deliver a series of experiences set to delight and disrupt, including the launch of an interactive, experiential activation, ‘The Mind Lobby,’ and comes onboard as the Official Partner of the SXSW Sydney Screen Festival 2024.