IHCL Enters into Sales, Marketing & Distribution Agreement for the Storied ’Clarks’ Brand

India’s largest hospitality company has entered into a strategic marketing and distribution partnership with Clarks Group of Hotels. Under the alliance, four Clarks hotels in Agra, Jaipur, Khajuraho and Lucknow will be marketed under SeleQtions, a platform of curated hotels known for their unique identity and legacy offering travelers distinct experiences. This collaboration will also entail expansion of the Clarks brand.