Hospitality Sales and Marketing Association International (HSMAI) celebrated the best in travel and hospitality marketing at the annual Adrian Awards Celebration on Wednesday, February 18, at the New York Marriott Marquis. More than 500 industry leaders and agency executives gathered to honor the campaigns, brands, and marketers shaping the future of travel. Centered on this year’s theme, “The Exceptional Experience,” the evening highlighted the powerful, personal, and transformative impact of travel marketing from compelling storytelling and captivating campaigns to purpose-driven initiatives that move the industry forward.
