Into 2025, this is going to be the ‘year of data’ wherein hotels now have the tools to develop real-time data flows and structured data warehouses to conduct proper AI-driven analyses. Lucrative and alluring in theory; the reality here still far grittier and built on the blood, sweat and tears of IT soldiers who connect the APIs one by one, navigate territorial data ownership policies and rigorously test the modeling for errors, false positives, false negatives and annoying edge cases.
