Thanks to GenAI tools such as ChatGPT and Gemini, building a travel itinerary is easier than ever. Rather than spending hours on research, a potential traveler can type in a few prompts, say, planning an Italian vacation focused on the best restaurants in a specific region, and seconds later, receive a complete itinerary. Is it perfect? No, but it provides a unique informed place to start. GenAI certainly saves time, which is why 80% of consumers using airline, hotel, and travel platforms are leveraging AI tools.
