The UK hotel investment market saw record-high transaction volumes in 2024 primarily driven by major portfolio deals such as Edwardian & Village. While Q1 2025 showed a 72% reduction in volume, a higher number of deals were recorded, totaling 28 individual transactions. Institutional buyers drove transaction activity in Q1 2025, accounting for 40% of total volumes. This reflects a shift from Q1 2024, when the market was primarily dominated by private buyers. The Upscale & Luxury segments led marginally in terms of market share (25% & 23%, respectively), though total volumes were down. Looking forward, single asset transactions are expected to dominate, supported by increased price alignment between buyers and sellers and fewer anticipated portfolio deals by year-end.
