As Japan’s inbound tourism reaches record heights in 2025, international travel is undergoing a profound transformation. Beyond the “Golden Route,” visitors are increasingly seeking authentic, long-stay experiences that foster deeper connections to regional culture and nature. Drawing on proprietary data from our 60+ properties, Hoshino Resorts presents the following analysis of 2025 travel patterns. This report explores diversifying traveler preferences—from the rising demands of regional immersion to the surge of nature-driven tourism—providing a definitive outlook from 2025 with a strategic vision for 2026.
