From the rise of a work-from-anywhere culture to an increased demand for incentive and group travel, the last few years have transformed how we conduct business, giving rise to a new generation settling into the workforce – a generation that is redefining the future of work and in-person connections. To spotlight that transformation and offer solutions for event goers and planners alike, today Hilton is launching a multi-faceted initiative, coined “World’s Most Welcoming Events.” Leading the charge is the release of a first-of-its-kind special section of the 2025 Trends Report – The Meetings Maximizer: The Next Generation of Meetings & Events – paired with the new World’s Most Welcoming Events Playbook.
