Thailand’s real estate developers are expanding beyond familiar hotel brands into the realms of iconic automotive, fashion, and wellness labels, as they seek identities that resonate with luxury property buyers. Listed property group Ananda made global headlines with their ultra-luxury offering, Porsche Design Tower Bangkok, with eye-catching prices reaching USD 33,000 per square meter (THB 1 million psm). The absolute unit pricing of this offering ranges from USD 15 to USD 40 million (THB 49 million to THB 1.3 billion), marking a new high in the market.
