Gen Z is propelling Europe’s travel boom, with the youngest generation of travellers now planning to spend the most on international trips and take more holidays than any other age group in the next 12 months. According to MMGY’s 2025 Portrait of European Travellers™, this surge in Gen Z spending highlights how Europeans remain deeply committed to leisure travel despite economic pressures and global uncertainty. The survey also captures the growing role of artificial intelligence in trip planning, the demand for sustainable and authentic experiences, and the significant impact of international sporting events, such as the 2026 FIFA World Cup.
