Like many seasoned professionals in the industry, Felipe Ríos Romo, CEO and Founder of Beyond Hospitality Business, began his career at an early age, helping in his family’s small bed and breakfast before moving on to leadership roles in major international hotel brands. Over the course of more than four decades, he has witnessed firsthand the evolution of hospitality from paper-based operations and manual systems to a world shaped by digital transformation, automation, and data-driven decision-making.
