Europe’s tourism sector maintained steady performance into the final months of 2025, as travellers continued to prioritise holidays to and within the region despite elevated travel costs. According to the European Travel Commission’s latest quarterly report, year-to-date international arrivals to Europe increased by 3.2% year-on-year, while overnight stays rose by 3.1%. This marks an improvement on the previous quarter, pointing to higher travel demand through the autumn and early winter period.
